Upper Highway Solar Case Study

Upper Highway Solar - Delivered 7 qualified leads in 7 days with a locally targeted campaign — all under R350 in ad spend.

A conversion-focused campaign built to generate qualified leads for a local solar installer — using a clear message, clean creative, and a smart budget

Blue Flower

Challenge

Upper Highway Solar had no consistent online presence or lead generation system in place. They needed a simple, effective way to build trust with local homeowners — and start getting real inquiries fast.

Our task was to create professional, results-focused ads that looked trustworthy and drove action — not just views.

Mission

Create a clean, professional Facebook ad strategy that positions Upper Highway Solar as the trusted energy expert — while driving real leads directly to the client’s WhatsApp.

Solution

  • Designed a scroll-stopping visual and clean copy using Canva.

  • Optimized ad for performance, relevance score, and mobile display

  • Spent R322 total ad budget

  • Delivered 7 leads in 7 days at R46/lead

  • Used a simple lead generation form targeting homeowners in Hillcrest and greater Durban

Results

Results

  • The ad campaign ran for 7 days

  • Delivered 7 qualified leads through the form system

  • Final cost per lead: R46.00

  • Total spend: R322

  • Result: 1 client conversion = 5,000%+ return on ad spend

  • Campaign now used as a model for future lead-gen offers

This campaign proved that simple, targeted content can create real traction — especially when paired with a small but smart ad budget.